Preventing Teen Pregnancy with Bill Alberts Article,...

â€Å"Parental Influence and Teen Pregnancy† is article written by Bill Albert who is part of the national campaign to prevent teen and unplanned pregnancy organization. This article was found on the Education.com, it is a website where parents can get information that will help them be a better parents and teach them proper ways to raise their children from a young age. I consider Education.com credible because the website is updated and also because they do research on the tops they talk about and have citation on where they got the information from. For example, they got the article â€Å"Parental Influence and Teen Pregnancy† from a different website that is also credible. The information in the article is up-to –date because most of the information stated throughout the article is accurate. You can also tell that the information is up-to date because it was written not too long ago and because in the original website that this article came from the origination is still updating their informations about teen pregnancy. The author intended to target parents of adolescents. The author was trying to tell parents that they can stop their children from having unprotected sex and also can prevent their teenage girls from getting pregnant at a young age. There was some information in the article that was not presented in class or in the text book. The article stated that about 59% of adolescent boys were told that having sex and getting girls pregnant isn’t a big deal (Albert,

Las Vegas Case Study Free Essays

Overview of Las Vegas LVCVA Most people might not even think of Las Vegas as a â€Å"product†, or even they think of it as a brand. Places are included in the concept of product. Places could be cities, states, regions, or entire nations. We will write a custom essay sample on Las Vegas Case Study or any similar topic only for you Order Now Place marketing involves marketing strategies which contribute to create, maintain and change attitudes and behavior towards particular places. Behind the scenes, the image of Las Vegas is created and maintained by LVCVA, Las Vegas Convention and Visitors Authority. LVCVA is a private-public agency with the mission statement of â€Å"To attract visitors by promoting Las Vegas as the world’s most desirable destination for leisure and business travel. † Las Vegas has a perception in people’s minds as â€Å"Sin City† for long time, a town full of smoke-filled casinos, bawdy all-girl revues and no-wait weddings. LVCVA wants to broaden the segment of their tourists and reposition the image of Vegas. Some family oriented facilities were added in the 1990s. However, this family image did not seem to accomplish LVCVA’s purpose. While they are still struggling with a better positioning, the dramatic decline of tourism due to the 9/11 attack forced them to proclaim Las Vegas as a destination of adults. The new Vegas has reinvented itself as a luxury and gaming destination with classy resort hotels casinos, shopping malls with luxury goods, first-run entertainment world-renowned restaurants. LVCVA figured that Vegas is more than an assortment of facilities and amenities and what truly attracts tourists is the â€Å"Las Vegas experience† – the adult freedom. The phase â€Å"What happens here, stays here† was created to capture the essence of the Las Vegas experience. The campaign went very well and the tourism industry rose dramatically. Moreover, this thoughtful brand image has been well established because Las Vegas was named as the number two hottest brand by brand consultancy Landor Associate. Unfortunately, the recent recession hit Las Vegas tourism industry badly. The natured, naughty, indulgent image of Las Vegas has had a negative impact during the recession. Especially followed by President Obama’s statement, Las Vegas became a less attractive destination for business and leisure travelers. LVCVA made attempts to reposition Vegas as â€Å"affordable† and â€Å"well-desired† to target hard working Americans. But this positioning is less convincing to people with the perception of the well-established image of Vegas. Although a slow recovery has appeared in the past year, the figures are not the same compared to the time before the recession. SWOT Analysis Strengths: Las Vegas has well positioned itself as a destination of adult freedom which differentiates itself from other states around the nation. Moreover, LVCVA concentrates on the total experiences of the tourists and promote Las Vegas as the best place to travel where tourists would do things that they don’t normally do at their home town. The world-wide brand image of Las Vegas strengthens its position in the tourism industry. The presence of Las Vegas in the global tourism industry is still growing. Especially, Las Vegas was established by various consumption-oriented industries where gaming, tourism, business convention and luxury retailing take place. Also, many illegal activities within the nation are legal in Las Vegas such as gambling and prostitution. The â€Å"luxury† image attracts many affluent parties to visit Las Vegas which contributes to a big part of the revenue. Weaknesses: Although the large consumption-oriented industry provides huge profits for Las Vegas, it has also made the state more susceptible to extreme volatility and recession. During the recession, leisure travelers are aware of their spending as well as reducing their travel expenses. The naughty and indulgent image of Las Vegas does not play very well to attract business travelers. In addition, the city has neglected the importance of technology and knowledge-based business companies or factories in which other states are well established. The consumption-oriented industries concentration makes Las Vegas less competitive to attract these business companies. Opportunities: The excellent global presence of Las Vegas is a great opportunity to attract tourists outside of the nation. Most importantly, international travelers are most likely to stay longer than travelers from other states. Longer stays would involve more spending and activities; Thus, revenues for the state. Moreover, the income and activities in China are growing rapidly in recent years. As the income of the Chinese increase, they will want to travel outside of China. Therefore, Chinese travelers would be a great target segment for Vegas. In addition, many companies now use social media and apps to create customer relationships and solutions to better serve their customers. Innovation in technology for the casino business would be another opportunity to attract tourists or gamers. Threats: The existing image will be an issue to project a full recovery after the recession. The buying pattern has changed since the recession, the glamour and luxury image of Las Vegas does not fit the current economic situation and the current consumers’ desired perception. Moreover, unstable oil prices are a threat to Las Vegas which depends majorly on the tourism industry. Rising oil prices will result in higher airfare which reduces both business and leisure travelers. In addition, many states are considering legalize gambling to increase their revenue and that could pose a threat to Las Vegas’s privilege. Case Analysis The most important factor in the tourism industry is the tourists’ travelling experience. It is the experiences that travelers gain while they are travelling. LVCVA understands that they are not just selling Las Vegas; they are selling the â€Å"Las Vegas Experience† – the adult freedom. By talking to their old and potential customers, they learned the core customer value. The Vegas visitors want to feel a little naughtier and less inhibited and that is what their customers are buying. To accommodate the benefits the customers are seeking, the actual services and products are provided to the satisfaction of the visitors. Various product features of Las Vegas were produced to target the adult such as casinos, luxury retailers, world-renowned restaurants and five-star hotels. Branding is another strategy LVCVA used to deliver the core customer value. By spending $75 million for ad campaigns, LVCVA successfully boosted the brand message educating consumers of the â€Å"products† Vegas are selling. â€Å"Only Vegas: What happens here, stay here† became the now-familiar catchphrase of Las Vegas. This image has replaced the long pervasive image of â€Å"Sin City† to a luxury and indulgent image. Although this image has been adjusted to â€Å"affordable† and â€Å"well-deserved† during the recession, but the â€Å"Las Vegas Experience† brand image still maintains a consistent meaning to consumers. As research indicated, people still demand the same Vegas they’ve known and loved will still be there during hard economic times. This proves the strength of the Vegas brand image which provides its consumers a consistent meaning and helps them identify the products that benefits them. On the other hand, to manage the brand image, LVCVA also built an augmented product by constantly surveying their previous and potential customers of their Vegas travel experiences. Support service was designed to periodically assess the value of their products offering and brand experiences to obtain feedback and new ideas for future offerings. Because of the constant research and surveys, LVCVA was able to react quickly with their repositioning as well as maintain product benefits to the customers. The most powerful brand positioning builds around strong consumer beliefs and values. However, one-sided brand positioning became a detriment as Las Vegas moves forward. Although the strong brand experience has boosted the presence of Vegas around the world, it also destroys other economic opportunities for the city and makes the city difficult to react during economic changes. When marketing a city, a diverse objective would be beneficial. And it will create flexibility in the city when facing economic changes. A diverse objective is not just concentrating on developing the global tourist and business visitor industries; it will work on attracting different types of companies and businesses. It is because the ever changing external environment makes place marketing a most challenging task. To compete effectively in this current rapidly changing environment, a flexible and proactive real marketing approach must be developed. As a result, the one-sided marketing approach for Las Vegas will have a negative impact when the city moves forward. A real marketing approach must be constantly evaluated and reacts to the current environment. Also, fresh ideas and attractions are needed to maintain the current and potential customers. Therefore, the most recent efforts by the LVCVA will not continue to work since the consumers’ buying habits have changed and the revenue figures will not recover back to the 2007 peak time based on their recent efforts. Most importantly, the efforts are not contributing to the long-term strategy which should be created to adapt to the rapidly changing environment. A diverse marketing approach would require LVCVA to attract international and local companies to their offices in Las Vegas. These companies will provide ob growth and business travelers to Vegas. By diversify its industrial base; the city will find it easier to undergo economic downturn compared to just concentrating on consumption-oriented industries. LVCVA should create a set of marketing tools to increase the percentage of international visitors. Spending from international visitors will contribute to a big part of revenues in the future if the city can gain support from the government policies to ease travel re strictions and make getting a visa more easily available for foreigners. Opening the door for international visitors will create more job opportunities to immigrants who speak other languages besides English. Also, the city should encourage their citizens to learn a second language and that could possibly create a business opportunity for private language schools. In addition, LVCVA could attract parties to hold international trade shows and conventions in the city. Innovative ideas are also needed to maintain the current products and services offered in Las Vegas. Smartphones are widely used by individuals. Therefore, a technology wise city could be very favorable for modern citizens. Casinos could create apps to better serve their customers while they are gambling or offer free Wi-Fi in Casinos. The â€Å"Las Vegas Experiences† provide a great brand experience to the consumers. However, branding is pervasive but functional products and services are not. Las Vegas should provide a consistent image as well as consistent innovative products and services offerings for their consumers. Just like Disneyland will produce new rides or re-decorate the theme parks for holidays. Products and services could be renewed or add new ones to recapture the return of previous visitors and attract potential visitors. As Ralenkotter mentioned â€Å"History has shown that new properties increase visitation across the board†. Although CityCenter might affect the image of Las Vegas, it is one of the attempts to renew the appearance of this place. Las Vegas is still down from the 2007 peak but their brand image is still strong in consumers’ minds. And that represents its ability to face the upcoming challenges and changes. How to cite Las Vegas Case Study, Free Case study samples

Marketing Strategy Environmental Conservation

Question: Discuss about theMarketing Strategyfor Environmental Conservation. Answer: Introduction Environmental conservation is essential for the survival of the living beings. The new product is a product of research over time. The study covered the market needs as well as the opportunities available. Driven by the desire to have a safer environment, the new product will focus on the quality of water which is a basic need of life. The target market is in India and China. Background: Country Profiles India is a country in the South East of Asia. It is the worlds 7th largest country with a population of about 1.2 Billion people (Kosambi, 1975, p. 25). 90% of the Hindu populations, however, live in India. It boasts as the world's largest democracy with a history of an old civilization. It is famous for its culture and traditions. Despite having over thirty languages, English is widely used, but the official language is Hindi. Hindus practice religion and it plays a significant role in the society. The people of India also embrace music and movie culture. Bollywood is very popular in the society. China is the most populous country in the world. It was founded in 1949, but its culture dates back to up to 4000 years ago. With a population of over 1.3 billion people, the Chinese believe that no individual exists but must be in relation with one another (Morton, 2005, p. 85). They believe that relationships form the basis of social capital which ultimately guides their relationships in business. Chinas economy is one of the largest in the world (Ray, 2015, p. 45). Business Practices The two countries, India and China, have different traditional and business cultures. They have several similarities as well. China Chinese believe that meetings are a primary platform to create relationships. They observe and listen keenly. The Chinese love to make friends first before they embark on doing business with the other people. They do not say no often because they fear losing face. With the opening up of cultures across the world, Chinese are appreciating the Western ways of doing business. However, the gap is still wide. They believe that everything is possible, but nothing is easy. An important virtue of success is patience. When they agree to sign a contract, they are inviting you to begin the real negotiation. Despite being slow to reach a decision, once they decide, they stick to it (Wachner, 2013, p. 216). India Any business transaction among the Hindu begins with a handshake. Women can shake hands with anyone depending on themselves. The status in a society is determined by the profession one is undertaking. It is also determined by the age and level of university education. They pay attention to the levels of honest and etiquette (Ardichvili, 2012, p. 419). This, they believe, proves that one is motivated by sincere objectives. It is not polite to be aggressive while negotiating a business deal so is refusing to partake a meal or drink offered by the other party. Most Indians strictly adhere to their religions and traditions and hence majority of them do not drink alcohol or smoke. Most of them are also vegetarians (Ray, 2015, p. 46). Doing business in either of the countries require a good understanding of their cultures. The cost of doing business in both countries varies. Language barrier is a common factor while doing business in China but India has a widespread use of English. The economies of both countries have been on the rise and doing business there promises good returns over time. Based on the firm practices studied above, there is little difference. It is anticipated that the product will sell well once launched. Market Analysis New Product Development The new product uses the modern technology to record and transmits information regarding the quality of the water. The product is easy to use and easily portable. The data acquired can be translated in real-time giving access to a new dimension of saving the degrading quality of water. Target Market The target market is the state and private agencies that promote the conservation of the water bodies. The product is an environmental measuring tool which measures and reports on the quality of water in the waterways. The waterways include rivers, lake canals, oceans, and seas. This product is designed to give real-time analysis of the condition of the water. It is an outstanding product to those interested in analyzing the trends of the water bodies. Its quality has been compromised over time, and this can cause a threat to the human population. As the worlds population continues to grow, the water recourses are continuously being populated by people who do not care (Greenstone, 2014, p. 3049). On the other hand, more and more individuals are learning ways of improving the quality of water and eventually enhancing the quality of life (Sauri, 2013, p. 229). Logistics The product will be made available from different outlets. First, an online shop should be setup, or a well known online store should be outsourced. Secondly, physical stores should be made available throughout both countries to serve the clients on location. Further, the marketing department should always make the product available whenever they are on marketing missions. Marketing Mix Product The new product will hugely employ the available technology to ensure accurate and reliable information is obtained. It will be a real time device that transmits data instantly. Other qualities of the product include proper labeling according to the client language as well as the use of colors that appeal to saving the environment it will be put to use. The brand name should be attractive and appeal to the target clients (Kotler, 2015, p. 24). Price The price of the product should be competitive. In the two cultures, prices play a crucial role as to whether the item will be purchased or not. Once the product has been launched, a discount offer should be given to the clients who buy it in larger volumes (Armstrong et. al, 2014, p. 42). The payment method can be online, cash or through the use of debit or credit card. This encourages the uptake of the product as several clients are using cashless methods to shop. A customer with a good relation with the company can sign a contract to purchase the item on credit. Place The product should be launched independently on the countries on focus. This should be followed by direct deliveries to the customers. With the rise in the use of online platforms to sell items, the company should take advantage of the online community. A website can be created, but other alternatives are available. The use of well-established online retails should also be employed. However, a physical shop will still be necessary for the product as not every population can access the internet yet (Ferrell and Hartline, 2012, p. 345) Promotion Promoting a product is a challenging aspect yet the most important. First, the company should put up online adverts to capture the attention of potential clients. The use of social media by the societies in the two countries has been on the rise. The internet penetration has also grown steadily. This is attributed to the advancement of Smartphone and its penetration. The Social media, therefore, is a powerful tool to, market the product (Jobber, 2012, p. 214). Despite not reaching all the potential clients, it should be used to target the youthful generation. Facebook and Twitter are the two main focuses for the company. The second platform to promote the product will be the use of mainstream media. These include newspapers, Television channels, radios, and magazines. The industry has revolutionized over time, and its use has been proven to deliver real results. Despite the costs attributed to it, a well-documented, clever advert should be able to capture a good number of clients to try the new product. Mainstream media commands a huge following from loyal customers. Today, the media has been positioned to a particular group of people. Once the company has recognized the target market, it should appeal to them through the appropriate mainstream media. Thirdly, billboards and fliers serve to promote the product in a unique way. The advertisements have been used by several organizations over time, and it has also been proved to be able to deliver. The strategy appeals directly to the interested parties hence its effectiveness. Further, seminars should be organized to meet potential clients. The workshops should involve all the handlers of the product from the design team to the marketing team. The strategy should be to explain the uniqueness of the item and display its abilities ( Seren, 2012, p. 221). The seminar should not primarily focus on the product but should appeal to general conservation of the environment. The objectives of the seminar should, however, be aligned to the ultimate solutions that the product should deliver. All the details of the product should be availed in the symposium. Advertising should be done on the sideshows. Conclusion The unique features of the product will quickly capture the market in the chosen countries. The difference in culture is connected by the desire to have the water, and this will drive the product use further. References Ardichvili, A., Jondle, D., Kowske, B., Cornachione, E., Li, J. and Thakadipuram, T., 2012. Ethical cultures in large business organizations in Brazil, Russia, India, and China.Journal of Business Ethics,105(4), pp.415-428. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Chow, G.C., 2012.China as a Leader of the World Economy. World scientific. Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Greenstone, M. and Hanna, R., 2014. Environmental regulations, air and water pollution, and infant mortality in India.The American Economic Review,104(10), pp.3038-3072. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kosambi, D.D., 1975.An introduction to the study of Indian history. Popular Prakashan. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Mayer, T., Melitz, M.J. and Ottaviano, G.I., 2014. Market size, competition, and the product mix of exporters.The American Economic Review,104(2), pp.495-536. Morton, W.S. and Lewis, C.M., 2005.China: Its history and culture(Vol. 4). New York: McGraw-Hill. Ray, U., 2015.Culinary Culture in Colonial India. Cambridge University Press. Saren, M., Maclaran, P., Goulding, C., Elliott, R. and Caterall, M., 2012.Critical marketing. Routledge. Saur, D., 2013. Water conservation: theory and evidence in urban areas of the developed world.Annual Review of Environment and Resources,38, pp.227-248. Wachner, T., 2013. Business Culture in China: Lessons Learned from a US Based Non-Profit.